Be in the know
There are a lot of ways the data you have on your prospects can fail you – things that would be obvious to you, but not always to the systems and technologies you're using.
The task: In order to speak about the issue, we created a campaign that humorously highlight the challenges our audience can face with their data, by showing different mistakes that can easily slip under the radar. We rolled the creative over a landing page, E-book, banners and social cards.
Creative direction: Vasco Morelli
Art direction & Design: Marcos Calamato
Copywriting: Nate Walsh