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VMware

better careers within hand's reach

better careers within hand's reach

Everybody wants to advance their career, and the VMware Learning Zone makes doing so easier than ever, with 24/7 access to the highest-quality online training available. Now, IT workers can take control of their careers and learn the skills they need with these online courses.

The task: We created a campaign to promote VMware learning platform and position themselves as a leader in the field and cut through the noise of the competition. In order to do that, we designed a campaign around the idea of being able to create better careers and opportunities within hands reach, from your home and your own computer. We wanted to move away from expected stock photography and headlines, so we ended up creating a simpler, cleaner and more memorable look. Campaign included overall creative, banners, social cards and event's extensions.

Art direction & Design: Marcos Calamato

Copywriting: Melissa Levine

Pitch

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